The blind tasting - Kania Tomato Ketchup

So, I'm branching out in my style of blog reviews and having a go at a blind tasting. My long suffering partner who's been subject to all sorts because of this blog (horrible hummus, mockery for buying a blender, force fed marzipan chocolate bars, etc.) came home to dinner one night to be faced with a blind taste - two ramekins of tomato ketchup to taste. I did my absolute utmost to now sway the results. I'm a policy analyst, I know how to run an RCT (and, no, pendants, I'm not willing to double-blind them!).

I've been accused of being sponsored by Lidl because so many of the reviews on here are positive, but I swear this is the god's honest truth as to what happened. Honest. Believe me.

Yes, my partner thought that the Kania ketchup was Heinz tomato ketchup. Specifically because it had a thicker texture and a richer red colour and he preferred the flavour, initially. I actually preferred it to the Heinz myself. Alas, brand loyalty has won on this one, so I've been forced back to buying Heinz, but I keep a look out for it sold cheaper in Lidl, so I don't have to spend half-an-hour being confused by the pricing in Tesco to try and get the best deal.